The LEGO Group and WIRED Magazine
Rebuild the World
Brick by brick.
The LEGO Group was the first client partner to set a young person’s brief with Future Lions. Curating a partnership between AKQA, The LEGO Group and media partner WIRED together we were able to bring the competition to life. The brief asked young people to use existing technology and imagination to show how creative play is an essential skill set to Rebuild the World. The 2021 contest broke previous records making it the most successful year to date with reach into 89 countries and over 525 schools.
Website reskin
Social campaign
Virtual 3-D production
Live production
LEGO product build
Client partner